This year’s Holiday Spirit Parade will be a new twist on an old classic, but the picture at right illustrates that the parade has undergone multiple revisions over time. This image, judged to be from the 1960s or 1970s, shows a marching band making its way along Carpinteria Avenue, blocking traffic in both directions. It wasn’t until the 1980s that the parade began marching down Linden Avenue.
Other clues captured in the photo may help to pinpoint the era. The Grocery Store sits on Carpinteria Avenue in the building now occupied by Lemos Pet & Supply. Looking through the lens of history, the same building served as a gym as well as an antique store and cafe after its term as a grocery store. The gas station on the corner of Linden and Carpinteria avenues could also help determine the year of the parade pictured. The station was demolished years ago and replaced with the mixed-use building that now holds Coffee Bean & Tea Leaf, Salon Yudith and Luxury Nails. A close look at the station’s sign shows that the telltale Chevron logo actually represented its predecessor, Standard Oil. This name switch occurred in the 1980s.
Perhaps the presence of a stoplight will help refine the timeframe. Those of us at Coastal View News cannot remember a time when the downtown intersection lacked a light. Readers who can help to deduce which year or years this photo was shot are asked to email email@example.com or call 684-4428 with information.