Hayley Fedders

Hayley Fedders of Studio Seaside helps businesses grow their digital presence and stay true to their brand identity. 

Local company merges design, brand consulting and digital expertise

The pandemic has driven businesses to level up their digital presence. In order to grow and thrive, businesses have to be searchable on the web. More than ever before, potential customers get their first impression of a brand through websites and other digital media. Carpinteria-based Studio Seaside focuses on helping brands ensure their first impression is polished and professional, and most importantly, fits the values and identity of clients.

“Potential customers are everywhere making decisions about whether to call or visit your business based on what they find online,” said Hayley Fedders, the owner of Studio Seaside. “A well-branded website and strategic plan lets them know who you are; it’s a digital storefront that can be accessed from anywhere.”

Fedders has spent a decade in graphic and web design helping local clients under her previous brand Three Feathers Design. In 2020, she moved into a new studio space at 4939a Carpinteria Ave. and expanded her services to include the full gamut of branding, from logo design to web development through Shopify and Squarespace. Stylistically, Studio Seaside reflects coastal living with a clean, refreshing look and tranquil vibe. 

Studio Seaside specializes in branding for boutique businesses, hospitality and travel, including Pacific Health Foods and Tropic Shores Apartments in Carpinteria. Fedders, who also offers educational and coaching services for web designers, has a network of experts she employs to manage client needs from Search Engine Optimization to copywriting, photography and videography.

“I’ve been working with talented people in this field for years, so Studio Seaside is about gathering the right people and completing high-level projects that grow brands and ultimately businesses,” Fedders said. “We love meeting new clients, getting to know their brands and needs and delivering on their custom vision.”

Studio Seaside is currently taking new clients. Schedule a free consultation at studioseaside.com.

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