Rincon Fitness USA owners

Rincon Fitness USA owners Kevin and Louisa Twohy, pictured at right, are pictured with Assistant Manager Victoria Rincon at the new gym.

Carpinterian Kevin Twohy is a remarkable man whose life history full of twists and turns recently led to ownership of Carpinteria’s newest gym, Rincon Fitness USA.

Twohy began his career providing mobile food services to firefighters, not unlike the heroes who recently saved much of our town from the Thomas Fire. He has served as president of a small town chamber of commerce in Iowa, and most recently worked as First Vice President of the local PlanMember Securities, where he has worked for 15 years. He is a life coach with PAX Programs and a marriage educator. Kevin is no stranger to success as a community leader, businessman and husband. His wife Louisa should know—they’ve been married 38 years.

Kevin and Louisa Twohy, both committed to body-mind wellness, were members at a local gym that closed last spring. The Twohys felt the loss deeply and recognized that others similarly missed the sense of community rooted in a shared space dedicated to health and wellness.

Kevin, a family man, is quick to point out that his primary inspiration comes from his wife. On Sept. 4, 2017, he was having dinner with his family when Louisa suggested that perhaps Kevin could open his own fitness center. He paused, thinking, “I’m good at business, but I haven’t run a gym before.” He thought about other local people on whose gym and fitness expertise he could lean. He reflected on his core values—values rooted deeply in body-mind wellness—and was inspired. He thought of his mentors, Allison Armstrong and Tony Robbins.  He drew inspiration from the words of Winston Churchill, who said, “Courage is the first of human qualities, as it guarantees all others.” 

Ultimately, it struck him that he could build a gym that would be “the best fitness center in the Carpinteria Valley.” As his inspiration grew, he realized that quality equipment, a clean facility, friendly and helpful staff, and a comprehensive selection of classes would demonstrate that vision. But most importantly, he wanted this gym to embody a sense of community.

If you build it, they will come. Kevin, who lives by the Golden Rule, stated, “My vision is to help people become the best version of themselves through a healthy body, mind and spirit.” He realized this was really an extension of what he was already doing as a life coach.

Kevin opened Rincon Fitness USA on Dec. 1, 2017. “A few days later, the fire happened,” he said. No stranger to adversity, Kevin had, after all, begun his career serving firefighters, going to where the need was and providing food service for them 24/7. “I believe in going all out by being all in,” he said.

He wasn’t swayed by the setback the Thomas Fire brought. “Then on Jan. 9 we saw one of the worst tragedies we have ever faced in this area,” Kevin continued. “We now need community more than ever.”

Kevin’s vision for community is now a reality. The brightly lit facility is abuzz with folks using state-of-the-art equipment, chatting about community events and happenings. When you visit you will likely be greeted by Assistant Manager Victoria Rincon. Her surname Rincon is a happy coincidence. Victoria is joined by friendly staff, who will happily give you a tour, show you how to use the equipment, and help you with any other questions you might have about the facility. Independently contracted and certified fitness trainers, such as Lawrence Larsen, with his solid knowledge of exercise physiology (and his charming British accent!), will put together a safe and comprehensive fitness program for you. You might consider a yoga class with Dominique Cavalli or a fun and energizing 40+ Fitness with Janine Ivanilli. For the brave of heart, Cardio Boxing with Damon Shirley-Moore, Zumba and Spinning classes with Rob Burke are fun choices.

Kevin, Louisa, Victoria and the rest of the Rincon Fitness family will host a Grand Opening celebration on the weekend of March 2 to 4 at the gym. Festivities will begin on Friday evening with a live DJ, drawings, prizes, fitness demonstrations and announcements of upcoming programs, such as wellness workshops and free childcare.

Rincon Fitness USA is located at 4188 Carpinteria Ave. Hours are Monday through Friday, 5 a.m. to 11 p.m., and 7 a.m. to 8 p.m. on the weekends. Check out class schedules at rinconfitnessUSA.com or call 881-4028 for more information.

Shane Bruce is a recent transplant from Los Angeles. He has been contributing to area publications for nearly 20 years, including the Pasadena and San Gabriel Valley News. He is grateful to be living in Carpinteria, a place he calls paradise. His column focuses on the heroics of overcoming challenges that small business owners face. Shane believes that small business owners are the true American heroes.

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