“Rain or shine, the progressive party on Santa Claus Lane will go on,” said Joyce Donaldson of the Carpinteria Valley Chamber of Commerce before the Padaro Beach Village shops’ party began on Dec. 5. Indeed, it was an afternoon of light rain and merriment as stores along the lane served cookies, cider and wine, enticing holiday shoppers with discounts and sales on seasonal merchandise. Six Padaro businesses participated: A-Frame Surf, Coast Supply Co., Rowan Boutique, Rincon Beach Club and The Garden Market, along with the Chamber and Heroic Hearts Media.

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